A Quick Guide to Promotional Bags

  • Jun 27, 2024

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products – and for a good reason. Bags act as walking billboards so your brand or message stays at the top of mind.
There are so many different types of bags to choose from. With this short guide, you’ll be on your way to choosing the perfect bag for your brand in no time.

Tote Bags

Tote bags can be made with almost any material under the sun, but the big three materials are polypropylene, cotton canvas, and polyester.
 Non Woven Tote Bag
Polypropylene bags are made from a type of plastic that is melted down and strung together to create sheets of fabric, which are sewn together into bags. This type of material is most commonly used to make reusable grocery shopping totes as it is water-resistant and budget-friendly.
 Canvas Bag
Canvas is a heavy layered cotton fabric, which means that tote bags made from this material are going to be strong and sturdy. Canvas bags are also machine-washable and stretch easily, making them a great, durable product.
 Polyester Bags
Polyester is a synthetic fiber made from polyethylene terephthalate (PET) plastic that tends to feel silky to the touch. Polyester bags are strong and easy to wipe clean. Polyester is also wrinkle-resistant, making this material great for packable or collapsible bags.


Backpacks can be used for everything from carrying around your school books to trekking up a mountain. Just like tote bags, backpacks come in a variety of materials including polypropylene, cotton canvas, and polyester. There are two major styles for promotional backpacks - the drawstring backpack and zip-up backpacks.
 Drawstring Backpack
Drawstring backpacks are rectangular bags that cinch in at the top with a drawstring. Each end of the drawstring is attached to the bottom of the pack, creating straps for the backpack. These bags are often made of polypropylene or polyester, making them sturdy and budget-friendly.
Zip-up backpacks have a zipper instead of a drawstring to close the bag up and can be made of nearly any material. Generally, these are going to be more durable and long-lasting than polypropylene drawstring bags since they’re designed to hold more weight. These backpacks can be made to suit a variety of purposes, from school bags to hiking packs, due to their wide range of styles and materials.

Insulated Bags

Insulated Bag
Insulated bags are bags with a thermal lining that are used to keep items either cold or hot. Depending on the size of the bag, there are all sorts of possibilities for use! Smaller insulated bags make great lunch bags, where larger, tote-sized bags are perfect for picnics and food delivery services.

One of the best things about promotional bags is the huge diversity of styles available. For every type of bag listed above, there are hundreds of different items with different pockets, clips, handles and more. No matter what type of bag you’re looking for, we can help you get started! Contact us today to learn more.